I am not Retiring on 98p and Other 153 Mile Challenge Important Stuff | #153miles

You may have noticed earlier that I published a post from Lisa Gibson.  Lisa is a contributor to this blog as she is undertaking a 153 Mile Challenge with her work at St Cleopas 468.  Her event is called ‘Play Pirates – The Adventure Starts’.  It supports our Associate Charity MPAC.

I thought I would be a good idea just to post a quick reminder of what ‘The 153 Mile Challenge’ is all about.  Many new subscribers and followers may not have seen previous posts from ‘The 153 Mile Challenge’.  I have also included a quick repost of ‘Why Do Tyrer Sorrel charge a fee?’.  This is something people often get fixated on when they see our ‘Sponsor Now’ buttons.  Sponsorship is set up to support my Associate Charities as they don’t have the tools themselves.  ‘153 Mile Challenge’ events are not about making a profit for Tyrer Sorrel.  There are much easier and better ways to make a profit I can assure you.  Let me give you an example – the recent Great Wall of China Trek we offered as a ‘Friends of the 153 Mile Challenge Event’ has made us a massive 98p.  Like the title says I am not retiring on that.  This is a labour of love for me and Kirst.  We  want to deliver amazing experiences.  Lisa tells us the kids at St Cleopas 468 “are really enjoying the sessions” and the “project is going really well”.  Good enough for me.

Click one of the following links to go to content:


About ‘The 153 Mile Challenge’

This is an ‘Active Social Live’ Experience created by Mark Bryce and Kirstin Burke. Mark Bryce is ‘running/walking 18,500 miles (the equivalent of ‘Round the World’). He started this to recover from a major calf injury sustained in 2005. Mark couldn’t walk for 3 months. Five years after his injury Mark set up the ‘153 Mile Challenge’ to celebrate reaching 6,000 miles and also to start to generate “£20 million of sales and sponsorship for 20 Charities over 20 years”. For more information visit http://www.my153miles.co.uk.

One participant described ‘The 153 Mile Challenge’ as “one of the most worthwhile experiences I have ever had”.

Read more at:


In 2011 Tyrer Sorrel licenced the format to a number of other organisation. One of the licenced events was with Dukes Theatre, Lancaster and their Creative Learning Director Guy Christiansen. Guy said the following about the input of Tyrer Sorrel:

“The 153 challenge is a brilliant, simple and accessible idea which we wanted to adopt for a youth based project up in the Lancaster area. As a co-producer for the Cultural Olympiad Programme for Lancashire on the lead up to 2012 I was looking for a large scale project which would unite ideas of art and sport with a personal challenge and the 153 concept seemed appropriate.

The 153 challenge enables people to achieve their own personal bests whilst being a part of something larger than themselves. This offers a certain kudos and status to people’s individual challenges. The online support and activity packs also enable individuals and groups to reach a far greater range of people and create an interactive blog/diary of their experiences.

Our version of the 153 Mile Challenge which we developed with Tyrer Sorrel was called ‘The 360 degree challenge’. It came about through a formal partnership between Dukes Theatre, LCC Young Peoples Service and Blaze – Cultural Olympiad Programme. The three partners invested cash and in-kind donations to the tune of £30K which enabled the programme to have a direct contact with nearly 400 young people across the Lancashire County and indirect contact to over 8000 young people and community members through the facebook and web based interfaces. The project supported 16 young cyclists who completed 218 miles of cycling”

Find out more at the http://yps.lancashire.gov.uk/360-challenge


‘The 153 Mile Challenge’ – Why Do Tyrer Sorrel Charge a Fee?

Written in March 2010 for Beaver’s Big Ride Home.  Obviously the rates may now be slightly different.

I have been asked this week “Why do we charge a fee?” so I thought I would use this weeks blog to answer a couple of fee based questions.

“Why do we charge a fee?”
The simple answer to the question, “Why do we charge a fee?” is that we use the fee to run our business and to support the charities in their work. No more complicated than that. We offer a social enterprise model via a Joint Venture which gives sustainability to the charities and reduces boom and bust grant dependency. We also offer more than a simple payment processing service. In fact if we charged the standard accepted rates for the work we have done on ‘Beaver’s Big Ride Home’ it would have cost the charity £888.50 to date. Compare this to the £11.03 we have received in fees from the service and you will see that’s it’s a massive difference that I am covering out of my own pocket. This has never been just about money for me.

To find out how much this really means to me you should read the blog I posted on the 13th August 2009, just before we launched the 153 Mile Challenge (our first Signature Sponsorship Event):


“Isn’t 22.97% expensive?”
Justgiving states that “Fundraising costs in the UK […] between 15% and 25%” (source: http://www.charityfacts.org).
By law we are required to make a Solicitation Statement when we ask for sponsorship or donations in the name of the charity. You will have seen them on the TV, “5p from every call…” etc. That’s why we tell you clearly what fees we charge for the service or product we provide.
Most people compare us to Just Giving so I have made the comparison to Just Giving to answer the question. Let me also say I am really happy to have the association to Just Giving. They should be applauded for the way they have “transformed the face of donating in the UK” and having “collected more than £340 million for charities in the UK”. If I do one-tenth of that I will be a happy man. They have also received “public criticism for using the business model of a private for-profit company, including in their own internet forums”. They charge fees to run their service and they are a “private for-profit company” just like us.

Comparison to Just Giving (Source: Wikipedia)

Sponsorship/Donation Administration (Supporting Giving)
Payment Processing Fee:
Tyrer Sorrel – 6.97% (min fee £1).
Just Giving – 7.2% (5.75% + 1.45% CARD FEE)
Card Processing Fee:
Tyrer Sorrel – include this fee in payment processing
Just Giving – charge an additional fee (see above)
Subscription (paid by the Charity):
Tyrer Sorrel – currently free
Just Giving – charge an additional fee (£15 a month)

Social Enterprise (Sustainability/Lifetime Financing)
Enterprise Support to Charity:
Tyrer Sorrel – charge a fee (16%)
Just Giving – not included

More than Fundraising
Activity Mentoring to Participants:
Tyrer Sorrel – free for Participants
Just Giving – not included

Please take a look at the main site, click ‘Like’ and follow the other 153 Mile Challenges at:

Mark Bryce
Founder of the 153 Mile Challenge


, , ,

Leave a Reply