From 153 Mile Challenge

Walk Finds: Visual Arts Lab – 20th – 21st February (Birmingham)

Kirstin on Fullback and Friends:  This event ties in very well with Tyrer Sorrel’s ‘Story Walks’  Walking can be such a creative activity for individuals and groups.–Visual-Arts-Lab-200214

Pirates Found Their Treasure! | Play Pirates with St Cleopas 468 | #153miles

The Pirates of St Cleopas enjoyed the whole journey of ‘the adventure starts’ The simplicity of taking a theme from a story book and bringing it to life over a 3 month period was genius! It allowed the children to explore, experience and share! The training was so valuable to the project, it inspired staff, re-energised our outlook in provision, and most importantly allowed us to re-visit the aims of our play provision.

The project allowed parents and families to get involved…. Dig out photo’s, share treasured memories with there children, collect items. although it was initially to engage children, it very much engaged the families of the children involved.

Many thanks to mark for all your support, a treasured project 🙂

I am not Retiring on 98p and Other 153 Mile Challenge Important Stuff | #153miles

You may have noticed earlier that I published a post from Lisa Gibson.  Lisa is a contributor to this blog as she is undertaking a 153 Mile Challenge with her work at St Cleopas 468.  Her event is called ‘Play Pirates – The Adventure Starts’.  It supports our Associate Charity MPAC.

I thought I would be a good idea just to post a quick reminder of what ‘The 153 Mile Challenge’ is all about.  Many new subscribers and followers may not have seen previous posts from ‘The 153 Mile Challenge’.  I have also included a quick repost of ‘Why Do Tyrer Sorrel charge a fee?’.  This is something people often get fixated on when they see our ‘Sponsor Now’ buttons.  Sponsorship is set up to support my Associate Charities as they don’t have the tools themselves.  ‘153 Mile Challenge’ events are not about making a profit for Tyrer Sorrel.  There are much easier and better ways to make a profit I can assure you.  Let me give you an example – the recent Great Wall of China Trek we offered as a ‘Friends of the 153 Mile Challenge Event’ has made us a massive 98p.  Like the title says I am not retiring on that.  This is a labour of love for me and Kirst.  We  want to deliver amazing experiences.  Lisa tells us the kids at St Cleopas 468 “are really enjoying the sessions” and the “project is going really well”.  Good enough for me.

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About ‘The 153 Mile Challenge’

This is an ‘Active Social Live’ Experience created by Mark Bryce and Kirstin Burke. Mark Bryce is ‘running/walking 18,500 miles (the equivalent of ‘Round the World’). He started this to recover from a major calf injury sustained in 2005. Mark couldn’t walk for 3 months. Five years after his injury Mark set up the ‘153 Mile Challenge’ to celebrate reaching 6,000 miles and also to start to generate “£20 million of sales and sponsorship for 20 Charities over 20 years”. For more information visit

One participant described ‘The 153 Mile Challenge’ as “one of the most worthwhile experiences I have ever had”.

Read more at:

In 2011 Tyrer Sorrel licenced the format to a number of other organisation. One of the licenced events was with Dukes Theatre, Lancaster and their Creative Learning Director Guy Christiansen. Guy said the following about the input of Tyrer Sorrel:

“The 153 challenge is a brilliant, simple and accessible idea which we wanted to adopt for a youth based project up in the Lancaster area. As a co-producer for the Cultural Olympiad Programme for Lancashire on the lead up to 2012 I was looking for a large scale project which would unite ideas of art and sport with a personal challenge and the 153 concept seemed appropriate.

The 153 challenge enables people to achieve their own personal bests whilst being a part of something larger than themselves. This offers a certain kudos and status to people’s individual challenges. The online support and activity packs also enable individuals and groups to reach a far greater range of people and create an interactive blog/diary of their experiences.

Our version of the 153 Mile Challenge which we developed with Tyrer Sorrel was called ‘The 360 degree challenge’. It came about through a formal partnership between Dukes Theatre, LCC Young Peoples Service and Blaze – Cultural Olympiad Programme. The three partners invested cash and in-kind donations to the tune of £30K which enabled the programme to have a direct contact with nearly 400 young people across the Lancashire County and indirect contact to over 8000 young people and community members through the facebook and web based interfaces. The project supported 16 young cyclists who completed 218 miles of cycling”

Find out more at the


‘The 153 Mile Challenge’ – Why Do Tyrer Sorrel Charge a Fee?

Written in March 2010 for Beaver’s Big Ride Home.  Obviously the rates may now be slightly different.

I have been asked this week “Why do we charge a fee?” so I thought I would use this weeks blog to answer a couple of fee based questions.

“Why do we charge a fee?”
The simple answer to the question, “Why do we charge a fee?” is that we use the fee to run our business and to support the charities in their work. No more complicated than that. We offer a social enterprise model via a Joint Venture which gives sustainability to the charities and reduces boom and bust grant dependency. We also offer more than a simple payment processing service. In fact if we charged the standard accepted rates for the work we have done on ‘Beaver’s Big Ride Home’ it would have cost the charity £888.50 to date. Compare this to the £11.03 we have received in fees from the service and you will see that’s it’s a massive difference that I am covering out of my own pocket. This has never been just about money for me.

To find out how much this really means to me you should read the blog I posted on the 13th August 2009, just before we launched the 153 Mile Challenge (our first Signature Sponsorship Event):

“Isn’t 22.97% expensive?”
Justgiving states that “Fundraising costs in the UK […] between 15% and 25%” (source:
By law we are required to make a Solicitation Statement when we ask for sponsorship or donations in the name of the charity. You will have seen them on the TV, “5p from every call…” etc. That’s why we tell you clearly what fees we charge for the service or product we provide.
Most people compare us to Just Giving so I have made the comparison to Just Giving to answer the question. Let me also say I am really happy to have the association to Just Giving. They should be applauded for the way they have “transformed the face of donating in the UK” and having “collected more than £340 million for charities in the UK”. If I do one-tenth of that I will be a happy man. They have also received “public criticism for using the business model of a private for-profit company, including in their own internet forums”. They charge fees to run their service and they are a “private for-profit company” just like us.

Comparison to Just Giving (Source: Wikipedia)

Sponsorship/Donation Administration (Supporting Giving)
Payment Processing Fee:
Tyrer Sorrel – 6.97% (min fee £1).
Just Giving – 7.2% (5.75% + 1.45% CARD FEE)
Card Processing Fee:
Tyrer Sorrel – include this fee in payment processing
Just Giving – charge an additional fee (see above)
Subscription (paid by the Charity):
Tyrer Sorrel – currently free
Just Giving – charge an additional fee (£15 a month)

Social Enterprise (Sustainability/Lifetime Financing)
Enterprise Support to Charity:
Tyrer Sorrel – charge a fee (16%)
Just Giving – not included

More than Fundraising
Activity Mentoring to Participants:
Tyrer Sorrel – free for Participants
Just Giving – not included

Please take a look at the main site, click ‘Like’ and follow the other 153 Mile Challenges at:

Mark Bryce
Founder of the 153 Mile Challenge


The Adventure Starts! | Play Pirates with St Cleopas 468 | #153miles

Well after 3 weeks into ‘the Adventure starts’ project we have a fab display……. and a gang of pirate trainees!! OOOOOaaaarrrrr!!! SHIP MATES, this ships about to sail! Going really well & big thanks to Claire for her creative fun!

next week its treasure chest making. and treasures we will find!


(St Cleopas 468)

2 4 5 display 6

Ann Dobie’s Great Wall Trek | Friend of the 153 Mile Challenge | #153miles

Online sponsorship has just been launched for a Friend of The 153 Mile Challenge.  In October Ann Dobie will be taking part in a five day trek along the Great Wall of China.  You can sponsor Ann at:

and you can find out a little bit more about the Challenge on her blog.  She recently wrote:

“As you know MPAC is a charity that supports play across the city. One of our aims is to promote and provide support to those organisations who offer play provision to children in Liverpool.

This October I will be taking part in a five day trek of The Great Wall of China, with an organisation called Big World Expeditions. Take a look at their web site for full information of the trek, my aim is to raise money towards, next year’s Play Simply grant.

MPAC’s Play Simply grant is available for playschemes of Liverpool, helping them to provide a service which offers children a safe, welcoming place where the holistic needs of the child are met. This grant enables organisations to offer activities which children may not have access to such as art and craft, cookery, sports and trips. As many of the playschemes are in areas of the city which suffer from high deprivation and a breakdown of community”.

Follow Ann’s blog at:

Time Travel: The Natural Way to Tell Stories

Kirstin:  The power of a headline when story telling.  I loved reading this article – it made me smile, and got my attention.  The premise of story telling is so simple when you think about it, and I think I may pay more attention on my daily commute to learn more about the art of stort ytelling.   However old we get, the power of story telling is amazing, whether it is over a coffee in the office or with friends, or through factual story-telling, which I am always explaining to our students when they are attending interviews.  It helps the listener truly understand the story, and adds visuals to the words. #Pixar

Pixar’s 22 Rules of Storytelling

Kirstin:  Pixar is so much more than just fantastic animation, it is also about their amazing ability to tell great stories.  If you love all things Pixar, you will enjoy reading this article, and release the creative you.  You will be surprised how you can use your story boards in all areas of your life work and play.


Guy’s 3×1 – Great North Swim

As part of the ‘Lifestyle’ programme of the 153 Mile Challenge Guy Christiansen will be participating in three charity challenges. Guy intends to raise over £1K for three charities close to his heart, Marie Curie Cancer Care, Clatterbridge Hospice – Liverpool and the NSPCC.

Guy said about his plans:

“Over the last ten years i have undertaken numerous charitable challenges including half marathons, long distance cycles and mountain climbs and raised over £20K for various charities. This year i intend to climb, cycle and swim.

I am currenlty preparing for the Great North Swim in windermere which takes place over the weekend of the 22nd June and involves a 1 mile swim around the lake. I have never swam in the wild and as one of my numerous ‘must do things on the Bucket list’ i thought i would jump in (pardon the pun) with a loads of other swimmers at a massive public event.

To be honest i always thought i was a particulalry strong swimmer, until i started training for this and i now realise it will take a fair bit of effort. Currently i am able to swim approx 25 lengths without stopping or touching the sides – i need to be able to do 60 before the 22nd June. I will keep you posted…”