Kirstin:  Interesting article, and it is so good to hear that industry is waking up to the importance of social media with regards to their business growth, and how it supports the customer.  LinkedIn, Twitter and Facebook are always in the background of myworking day, and produces successful business results for me, just think what it can do for a business. 

http://wallblog.co.uk/2012/11/13/big-business-social-media-grows-up/