How to write a CV for a job in PR

Kirstin on Fullback and Friends:  Looking to build a successful career in PR?  Start thinking how you need to tailor your CV to suit this specific sector.  Being able to showcase your creavitiy is important, but you need to balance this with strong supporting evidence, otherwise your CV will not reach that shortlisted pile.  http://careers.theguardian.com/writing-cv-pr-careers/print