Why you should identify your personal values before job-hunting

Kirstin:  I am a great believer in matching your personal values to a company that you are keen to work for/applying to.  It can totally transorm an application form/cover letter and make 100% tailored to the company.  The employer will definitely pick up on this, and the applicant/candidate will fingers crossed have a well suited new employer.   http://careers.theguardian.com/careers-blog/identify-your-values-before-job-seeking