Five Step Plan to Make Big Data a Big Deal for Your Organisation

To paraphrase an old advertising adage, marketers could be forgiven for thinking, “I know up to 95% of data is of little value to me; I just don’t know how to find the most valuable 5%.”

http://www.ukmarketingnetwork.co.uk/profiles/blogs/five-step-plan-to-make-big-data-a-big-deal-for-your-organisation