This bundle is built so you can get the best from ‘The 101 Business Relationships Challenge’ from Tyrer Sorrel. Tyrer Sorrel has been my trading name since 2001. The challenge started during COVID-19 with a story and two questions. Question 1: What was the #1 thing I’ve learned from 18 years in business … and Question 2: why is it important for you?
The Story Behind the Challenge
I launched the challenge during COVID-19 as many people were in transition, including myself. I had planned to launch new products tied to hotels and live events during the very week we went into full lockdown. Plans I had been building for 6 months changed overnight.
However, I don’t want to make this about me. It was all about my network. I spent most of the first two weeks of lockdown reassuring people that everything would be ok. People who had just started a business but it suddenly felt like such a bad time to do it. People who had lost clients or jobs overnight. It felt like the odds were stacked against them. People who told me they were laying in bed with the cogs whirring. People who told me they were scared. I agreed it was scary at the time, but I knew that it would be ok (in the end). How could I be sure? Well I couldn’t be 100% sure obviously but I had been here before. I had 18 years of experience that many people didn’t have. I told them this story …
I started my business on the 3rd September 2001 …. and 8 DAYS later 911 hit. I remember I was sitting on a train coming back from an exhibition. I remember looking around and seeing everyone, yes everyone, getting their phones out, firing up laptops, swearing, trying to get the news. I remember sitting there thinking “oh wow …” (not the exact words, I swore too) “… this is so the wrong time to start a business. It’s going to change everything”. I’d given up a successful 9-5 job. I’d given up the security. I’d given up the identity it gave me. I’d taken a leap of faith and 8 days later it felt like such a bad decision. It reminded me of the early days of lockdown and all of the changes we were experiencing.
I told people that it was hard …. but here’s the thing, it didn’t stop me. For years I have tried to recapture the essence of ‘Year One’. Continuing despite fear and everything being new. Loving everyday. ‘Year One’ was an amazing year. The best, believe it or not. The crash of 2008 was exactly the same.It took me years to realise why some of the most scary times were actually the most amazing periods of my business. What made them different?
I came to learn that ‘Intimacy’ was the difference.
In the best years I was more intimate with my business. More intimate with what I wanted. I had more clarity. I was more intimate with my clients. I had to be. I had higher customer engagement. Over the years I have definitely forgotten this at times. The years that I have forgotten it, were the years that I really struggled. The years that really hurt. It’s a cliche but business is all about relationships. Customers, teams, the impact on your family. Business relationships are no different than any other human relationship. That’s why I believe that intimacy is the #1 thing, the #1 most important thing, I’ve learned in 18 years of business.
So, I set up a challenge to help you be more intimate with you business and your customers.
My challenge to you – take action with three Practical Projects. Create deeper, stronger and lasting business relationships with 100 people. Create more value for your customers. Be more intimate with your business. I want to show you what I’ve learned over the years and invite you to join me as I learn more.
But why call it a challenge? I understand the power of challenges for learning, growth and taking action. I launched my first ever challenge in 2009. It was called ‘The 153 Mile Challenge’. I was walking/running 18,500 miles, the equivalent of ‘around the world’ (yes, you did read that right) … and all I asked people to do was join me for 153 miles. I did it for more than 10 years. I loved it and participants loved it too. One even called it “one of the most worthwhile experiences I have ever had”.
So, if it’s about 100 customers, suppliers, partners, mentors and business connections … what’s the 1 in 101? Well that’s you. I want you to have a richer and more meaningful relationship with yourself and your business. You’re just as important as your customers. Maybe you’ve had a business for a while and feel burned out and stressed. I want you to fall in love with your business all over again.
The things I focus on in the challenge are built from e-commerce and business best practice. The challenge would be great for people who want to start a business; grow their existing one or simply don’t know the next step. This is an action challenge so I’m going to give you, as part of the Starter Bundle, three Practical Projects … PLUS a free one hour ‘Create Your Own’ planning and design session …
Practical Project #1 (Value £405) – 7 Profitable Ideas to Make Your Business POP in 2020
Everything starts with a great idea. I’ll give you seven and you can choose the one to focus on
Practical Project #2 (Value £405) – Your Super List and 1 Page Business Planner for 2020
This project is built on an activity I have used for 18+ years, with every client. It will help you build a ‘Relationship Map or List of 100 Power Customers, Connections and Collaborations’. It will help you get laser focused on what’s important to you … and what’s important for your customers and connections. It will also help you create a ‘Statement of Value’ … and ‘Super List of Actions, Goals and Tasks’
Practical Project #3 (Value £405) – 5 Essential Videos and Photos that ATTRACT Clients and Build Intimacy Fast
I’ve said it’s important so this project is built to help you get a quick start on the first stage of intimacy I focus on. ATTRACT (Attention) – People need to see who you are first. Imagine it as someone seeing you across a crowded room. I’m going to use simple videos and photos as a tool for learning and action (you don’t need a full on film crew). I’m going to show you the ‘5 MUST HAVE Relationship Building Videos’ that your business or e-commerce store needs right now. I’ll tell you why they are important … AND I’ll get you to create one of the videos …
… even if,
You don’t have enough time in the day – I’ll reveal what I’ve learned about setting up your day to achieve 3 times more in it … and why the video shouldn’t be any longer than 60 seconds anyway. 60 seconds too long? Ok, how about I show you what I’ve learned to make it 15 seconds. Someone called me a “Time Finding Expert” recently. I loved the idea.
You hate speaking in front of people – I’ve learned about a free tool that means you don’t have to show your face on camera. In the Practical Project I’ll reveal what it is.
You have no customers yet – I left my 9-5, in 2001, with no customers on day one, a 3 month ‘Get Stuffed Fund’ and £500 in my pocket. Like I said it was the best year ever.
Create Your Own (Value £95)
I have found that the best Practical Projects are the ones where you make them your own. I’ll give you a one hour phone or video chat. I’ll help you design the perfect projects just for you. If you want more than an hour, I’m also offering Email Subscribers a reduced rate on a Project Support Pack. The pack is £285 of value for just £79. We’ll send you details when you sign up.
12 Month Email Subscription to ‘The 101 Business Relationships Challenge’ (Value £228)
12 months of updates and new content from the challenge as it becomes available. You’ll also get access to reduced rates on related products and services by being a Subscriber.
When can I start? You can get the Starter Bundle and join the challenge at anytime. It’s a 365 days a year challenge. Email subscriptions last for 12 months and you can keep doing new projects, often at a reduced rate, throughout the 12 months.
When do I get the Practical Projects? We send contents by email so you are able to do it on demand. Once you’re connected and subscribed with your email we’ll arrange everything you need within 3 working days.
How long are the Practical Projects? The Practical Projects are designed to be completed in 1-3 hours, either DIY or with Project Support.
What will you learn?
The four ‘Key Stages of Intimacy’ … and how they work in business, copywriting and customer value journeys
How to work out ‘What’s Important?’ for you … and your customers. I’ll show you how to get clarity with a simple exercise I use myself and with all my clients. I see real ‘A-ha moments’ when I do this exercise. It makes people feel super confident and helps you craft the perfect ‘Statement of Value’. I’ll also help you work out ‘What’s Stopping You?’ … PLUS there’s one SECRET question that I also ask clients that often creates the most impact and change. I normal only tell this to people who hire me
The ‘5 MUST HAVE Relationship Building Videos’ I have learned that you need in your business or e-commerce store … and why they are important
How I learned to create simple 15 second videos or presentations … and how this fits with making great offers to customers
… and more
What do you need to do before?
Nothing. Just sign up for the Starter Bundle now. All you need is a positive attitude. That’s more important than your knowledge and skills. By stepping up to the challenge you’ll make a commitment to yourself and a promise to take action.
Prove It – Don’t just take my word for it
Now I know people love testimonials with names, job titles and faces. It makes it more relatable. However, I make all of my evaluations anonymous with an option to give a name and contact details so I can dig a little deeper if needed. Most people don’t give a name. Here’s some testimonials:
► “O.m.g bin off this wk and applied for 3 jobs. All offered an interview and 1 got my C.V. from Indeed and asked me to go for interview when I never applied. Thanks 4 ur help” [sic] (by text to Mark)
► Co-Coaching – “Kirstin was absolutely brilliant when helping me secure my placement, completed in my third year as part of my University course. She helped and supported me through every stage of the application process, from the CV writing, through the assessment centre and with the final interview. I cannot recommend or thank her enough for all she did to prepare me fully for each stage of the application process” (from Kirstin’s LinkedIn Profile)
► “Whatever the problem, day or time (be it 7am or midnight), I know that I am always welcomed with any questions that I may have. His teaching styles are creative, enjoyable and valuable. He is very honest with his opinion and gets straight to the point. Mark’s kindness and helpfulness constantly makes me smile, and sets me up for a day full of motivation, even on some of my more challenging days. MB is clearly very knowledgeable; be it about web design, professional online presence or even Disney princesses. I feel as though I can really be myself and talk about any problems that I feel relevant; Mark will always help, however possible”
Projects, Mentorships and Challenges
► “One of the most worthwhile experiences I have ever had”
► “The 153 Mile Challenge – a brilliant, simple and accessible idea which we wanted to adopt for a (large scale) youth based project up in the Lancaster area” (Guy Christiansen, Creative Learning Director at The Dukes Theatre in Lancaster)
► “The Pirates of St Cleopas enjoyed the whole journey of ‘the adventure starts’. The simplicity of taking a theme from a story book and bringing it to life over a 3 month period was genius! It allowed the children to explore, experience and share! The training was so valuable to the project, it inspired staff, re-energised our outlook in provision, and most importantly allowed us to re-visit the aims of our play provision. The project allowed parents and families to get involved…. Dig out photo’s, share treasured memories with their children and collect items. Although it was initially to engage children, it very much engaged the families of the children involved. Many thanks to Mark for all your support, a treasured project :-)”
Guided Learning and On-Site Training
► “I was worried that I would not understand everything. The time passed very quickly because Mark made the whole talk so easy and enjoyable to understand. I am so pleased I attended this event”
► “Previous Safeguarding courses/presentations were very dry, legalistic and boring. [This event resulted in me understanding] that Safeguarding is part of a normal conversation and person-to-person relationship. I’m less worried about Safeguarding, more confident and happier. I would recommend this event as it takes the fear out of Safeguarding”
► “I thought it would be PowerPoint presentations and reading through handouts. [I now have] a much better understanding of how to deal with Safeguarding issues. Don’t be scared of safeguarding. I would recommend this event because the delivery was fun, challenging and informative”
► “Thanks to @lcvsuw for a great course this morning! Special thanks to @SilentFullback for the wealth of knowledge. #liverpool #safeguarding” (by Twitter to Mark)
► “Mark was honest, knowledgeable and concise. I feel confident knowing how to move forward”
► “Important, Easy Access and Enjoyable”
► “Interesting, Real, Detailed, Helpful and Relaxed”
► “Love the more casual, non-classroom approach”
► “Fun, Good Pace and Relaxing”
► “Really good interaction between attendees. Fun and Enjoyable”
► “Enjoyed the Course. Online training a new way of learning. Really easy and enjoyable”
► “Group discussions were very beneficial. Internet sources were informational. Overall: AMAZING AND KNOWLEDGABLE!” [sic]
► “I thoroughly enjoyed this course. The group discussions were really useful. The content was very good. I would do more courses online”
► “The tutor was excellent, making us use our brains. He didn’t talk down to us”
► “Very friendly tutor”
► “The training was in a relaxed atmosphere and the emphasis on it being a team responsibility was refreshing and enabling”
► “The warm up was gentle and good. The questions were focused but straight forward”
► “Course is fun, knowledgable and transferable”
► “Mark was a great trainer/co-ordinator/leader and it was an enjoyable 2 days”
Mark Bryce (Personal)
► “I have always found you to be constructive, diplomatic, focussed, committed and above everything else honest beyond reproach (which personally I feel is your strongest asset)”
► “[…] this quality emanates from Mark’s own self efficacy, his ability to empathise, his positive self esteem and self worth. He approaches difficult tasks with tenacity, viewing them as challenges rather than threats. Mark excels in communication skills, having the ability to communicate at all levels. He is able to assess situations quickly and adapt his mode of communication to fit the circumstances”
► “[…] Mark B. You are one of the most supportive level headed kind hearted people I have met, And I am so glad we have managed to have chats where you always seem to help me rethink.”
Get the Starter Bundle
So, you’ve read this far. Thank you, you’re obviously interested. Please click the following link to get the bundle, connect your email and start taking action.