How Pixar’s 22 rules of story help you write engaging client case studies

Kirstin on Fullback and Friends | At Fullback and Friends we are huge Pixar fans, for their design work and storytelling, and this is an excellent article to help introducing Pixar in the business world.  How fun is working going to be now when you start working on your client story boards. http://www.creativeboom.co.uk/tips/how-pixars-22-rules-of-story-help-you-write-engaging-client-case-studies/