Kirstin on Fullback and Friends | Many of our creative graduates will be building portfolio careers after completing their degrees. For some, freelancing will be a smooth transition, due to the networking and creative briefs that they have been involved in whist studying. Others, will be considering freelancing as a career option for the first-time.
Job searches, and identifying what your career path means to you, can be a lonely process, so it is always good to be inspired by others, and to learn from their advice and career journeys to help you plan yours. Subscribe to blogs, e-newsletters, and if not already, use LinkedIn to connect with like-minded creatives, and start following companies to keep you updated with opportunities.
This article, I hope will inspire those who are ready to take the next step to freelancing, a portfolio career or being a DISCO entrepreneur.
Kirstin on Fullback and Friends | Writing my themed ‘I Love LinkedIn’ blogs for the past six weeks has been so much fun. Why? I have loved having the opportunity to share my thoughts and I hope useful advice to inspire others to connect with like-minded professionals, embrace your personal brand and to make sure it reaches out to as wide a professional audience as possible.
To make sure this series ends on a high, here is my ‘I Love LinkedIn’ top 3…
1. “Do you remember the first time” – How do you get your first or next connection
Always remember, that LinkedIn is not a professional networking platform to put on hold until you are successful, and established in your profession/industry. LinkedIn is all about the professional journey, and celebrating each professional achievement. Professionals that you connect with, enjoy receiving profile updates. Why? Because they like to be a part of your career/professional journey.
Getting that first connection is not hard, for most starting out on LinkedIn, it is more about the fear of connecting, ‘what if my request to connect is rejected?’ That should never be a reason to not send a connect request. As I have said each week #BeBoldConnect as there are plenty of LinkedIn users like myself https://uk.linkedin.com/in/kirstin-burke-b4b54317 and https://uk.linkedin.com/in/markjasonbryce who will want to connect with you.
So before you start sending out connect requests, do your research first on the industry and profession you want to be a part of, get to know your networks inside and out, and do not forget to include your current and previous employers. You will amaze yourself as to how colleagues you can connect with, and who will be supportive to your future career.
Remember, LinkedIn is about connecting with people you know, like and trust. Do not be offended if not everyone chooses to connect with you.
2. “Reach for the stars” – Identify the top 20-25 profiles , and how they will help you address any employment gaps
I am a great believer of being inspired by other professional profiles, and the best way to get to know an industry, is to learn early on, and identify how many opportunities are available, and what do you need to do be successful and to steadily develop within it. My favourite part of connecting with professionals is to work through their career history, I love to see what types of work experience, internships they organised whilst studying, were they involved in extra-curricular/society work at University, what was their first graduate entry-level role? How many years did it take them, to develop into managerial/executive roles? Did they work in a variety of industries? Have they freelanced? Do they have portfolio careers/are they DISCO entrepreneurs?
If you are struggling identify these amazing profiles/connections, do a quick ‘Top 20…’ or ‘Top 25…’ professional search. Then all you need to do is to sit back with a coffee and get to know the industry.
3. “Pleased to meet you, hope you guess my name” – The Introductions
For the past six weeks I have introduced a number of LinkedIn superstars, if you need a quick reminder of who they are, click on profiles below:
“Bring Me Sunshine” – Thank you for reading my blog
So here are my LinkedIn facts & figures…
My profile link | https://uk.linkedin.com/in/kirstin-burke-b4b54317
My connections | 1,394
Account | Basic
Profile Strength | nearly, just nearly an ‘All Star’
Favourite LinkedIn tool | opportunity to showcase the creative you – portfolio of work
Kirstin on Fullback and Friends | This weeks’ blog is all about how to use LinkedIn to maximise your career/job search. So many of us invest quality time in building a profile, networking, and enjoying seeing our connections grow, and then stop. Why? There is so much more LinkedIn users can do to support their sector insight, and here is the bit I love, be inspired by others professional journeys and advice. And, wait, there is more, platforms to help you job search, and for students and graduates just starting out, advice and resources, to help you set yourself realistic goals that will then turn into internships, graduate schemes, and work experiences that you can later feed into your profile.
Through my 1-2-1s with under-graduates, I always introduce LinkedIn, to show students how they can obtain sector specific advice to support them in personalising their job/internship searches. When you are just starting out in your career, trying to get into an industry/profession can be quite daunting, and it is very easy to quickly get ‘the fear’ which, leads to questions such as “why would anyone hire me?” or “I have no experience or skills, so why should I apply for this job?”
Be inspired. These articles will provide you with just that, and they will help you understand that you are not on your own. We all had to start somewhere, and these career stories will provide you with golden nuggets of advice, to help you along your career path.
& seeing as my blog theme is all about my love for LinkedIn, here are some words of wisdom from the LinkedIn Founder and its HR Chief.
https://blog.kissmetrics.com/hoffmans-advice-for-entrepreneurs/ – LinkedIn Founder Reid Hoffman’s Advice for Entrepreneurs
There are over 30M+ students and graduates who are LinkedIn users, which speaks volumes as to how many groups, connections advice and resources that are available via LinkedIn, here are just a few, to get you started:
Here is my last top tip for this week, and is my favourite piece of advice that I gladly share through my 1-2-1s identify the top 20 /top 25 profiles of a profession that you are interested in pursuing. Then, be bold, and view, their profiles, and work through their career history. Find out what types of roles you need to do before you can achieve mid/senior management status. Not only will you be inspired, but also it will help you identify if you have any gaps in your career history that you can fill with amazing experiences. In addition, you may learn that internship experiences with companies that you never knew existed.
https://gb.linkedin.com/title/producer-director/manchester – Top Producer Director profiles on LinkedIn
https://gb.linkedin.com/title/textile-designer – Top Textile Designer profiles on LinkedIn
https://gb.linkedin.com/title/freelance-photographer – Top Freelance Photographer profiles on LinkedIn
Kirstin on Fullback and Friends | My love of working with and mentoring creatives is a part of my job, which I absolutely enjoy, and partner that with my love of LinkedIn, and I am a very happy camper. For me, LinkedIn is the perfect platform for creatives to showcase their work, and that may be in the form of a creative portfolio, or links to their work, and/or blog. Plus, LinkedIn provides a business market place for creatives to network, and work collaboratively.
So this week, I am going to let some amazing creative profiles speak for themselves, and I have selected profiles that showcase creatives at various stages of their careers. What all of them have in common is passion, and confidence in promoting their personal brands. I have chosen profiles that have a connection to the Manchester School of Art (MSoA) purely because the MSoA students are whom I mentor and this includes supporting them develop their LinkedIn profiles.
Common themes running through all of the following profiles, include ability to visually promote their work, up-to-date employment histories, eye-catching profile summaries, creative & technical skill endorsements, recommendations and following groups.
Emma McAndrew | Graduated 2002 |Manchester School of Art |BA Textiles in Practice |Knitwear Designer
Freelance knitwear designer following graduation, followed by design roles with high street fashion retailers, Dorothy Perkins, New Look and currently working for Miss Selfridge
Sophie Yesufu (Allan) | Graduated 2008 |Manchester School of Art |BA Textiles in Practice |Knitwear Designer
Established career as a knitwear designer, currently working for Dorothy Perkins.
Lois Albinson | Graduated 2012 – Manchester School of Art – BA Textiles in Practice – Knitwear Designer
Design intern 2012, established career as a knitwear designer, 2013, currently working for Visage Limited
Lucy Caton | Current Manchester School of Art under-graduate | BA Fashion
Whilst studying, Lucy has interned with Zhejiang Fashion Institute Technology (China) and Threads Styling, and worked for Graduate Fashion Week
Lydia Cook | Current Manchester School of Art under-graduate | BA Fashion
Lydia is working part-time, and organised fashion related work experience whilst studying.
2015 Manchester School of Art – Graduates – Ones to Watch
Hannah Wallace | Junior Menswear Designer @ Collective Apparel
Award winning fashion graduate, multiple fashion related experiences.
Cat Scott | COLLIDE: Solo Sci/Art Exhibition @ Cat Scott
Uses LinkedIn to showcase her commissioned work and creative briefs
Laura Kent | Fashion Embroidery Graduate 2015 | Freelance Catwalk Wardrobe Assistant & currently travelling backpacker
Seeks out every opportunity to grow creatively. Over the past three years, Laura has worked on so many amazing projects, that there are too many to mention. So, view her profile and see for yourself, just how amazing she is.
Kirstin on Fullback and Friends | This time last week I was in full-on event planning mode, working with a number of amazing in-house service delivery teams that helped make last Wednesday a huge event success for our Manchester School of Art students, academic stakeholders and all of the fabulous creatives that took time out of what I know are jam packed diaries.
The events theme was a ‘Media Employer Networking’ where with the support of the Manchester School of Art Media Department, I was able to showcase 20 employers, creatives, freelancers to our Media under-graduates. Getting student/employer engagement ‘buy-in’ to a piloted event is always hard. Planning these types of events can take approximately 3 months to plan, and only on the day of the event can you be sure of it’s success…will students attend? Will all of your guests be available (there are always last minute cancellations)?
For all of the events I have organised, LinkedIn has been my ‘go-to’ to help me tap into my personal connections, and to research professionals, sectors and businesses to help me plan and organise my events. Last week’s event was no different, and my connections were able to assist in a number of ways…attend the event as a guest; help promote the event to their members via communication channels, providing me with contact recommendations.
A LinkedIn story that I want to share involves one of my LinkedIn connections. Lisa McReynolds. As I have previously mentioned in past blogs, I use LinkedIn daily, and last Tuesday, when I was reading my connection updates, I came across Lisa McReynolds profile update. What I love about so many of my connections is the professional history that is, linked to them. Lisa studied at MMU Business School (BA Advertising & Brand Management), and I worked with Lisa, providing placement/internship, mentoring support during her studies. Lisa interned with Carat Manchester, 2010/2011, and began her graduate career with Carat Manchester, 2012, as a Digital Media Assistant. Now, Lisa is a Digital Media Manager with Carat Manchester.
By being, connected to Lisa, I was able to pick up the phone, and introduce the Media event to her. Our working relationship, made the conversation personal, friendly, and an opportunity to discuss the possibility of Lisa attending the event. 24 hours before the event, I was not confident that Lisa would say yes, but she did!! Now, that is, what I call a result. Unfortunately, a change of business meeting location required Lisa to cancel, but…this has opened a door for Lisa and me to work together in the future.
LinkedIn connections that have been so valuable to the organising of our event and new connections include:
https://uk.linkedin.com/in/lisa-mcreynolds-30835821 – Digital Media Manchester | Carat Manchester
https://uk.linkedin.com/in/gavin-parry-7263235 – Senior Lecturer (Photography) | Manchester School of Art
https://uk.linkedin.com/in/tombright1 – Architectural Photographer
https://uk.linkedin.com/in/hollie-myles-60a56043 – Photography Editor | Intern Magazine
https://uk.linkedin.com/in/tommycroft – Divisional Head | Reading Room
https://uk.linkedin.com/in/darrencousins – Creative Director | Reading Room
https://uk.linkedin.com/in/katiegallagher2 – Managing Director | Manchester Digital
https://uk.linkedin.com/in/jaymenipatel – Architect | DMWR Architects / Cumin Design Academy
https://uk.linkedin.com/in/reeyapatel6 – Marketing & Communications Professional
Kirstin on Fullback and Friends | For most of us, as soon as the word ‘networking’ is mentioned, we go into a cold sweat, and respond with “oh, I am not very good at networking”, and let’s not even think about going to an event on your own, and building up the confidence to introduce yourself, and talk to fellow professionals. Even if you do manage to attend the event, did you remember those lovely glossy business cards? For some reason we believe networking is only for the selected few.
This is why I love LinkedIn, not just for building my own professional networks, but also within my job and service delivery as a Placements Officer within Higher Education. Every day, I support under-graduates (Manchester School of Art and Humanities/Social Science students) with organising placement & work based learning experiences to support their degrees, and opportunities that will help, them identify what type(s) of career paths they would like to pursue following graduation.
18-21+ year old, under graduates, rarely identify themselves as confident, polished, networkers. Nor, do they believe, that they are in a position to build a professional network, and it is my job to help them see who they are, & what they have achieved through their degree, volunteering, work experience and extra-curricular activities, that this is the ideal opportunity to start connecting with a wide range of professionals.
Like a traditional CV, revising, updating, changing the layout, pondering on what parts of your CV is now out of date, writing and re-writing, and re-writing again your personal profile, and holding back on sending your CV to employers until (in your eyes) it is perfect. Many LinkedIn users to the same with their profiles. They update, re-write, re-write again, change their profile picture (multiple times), upload their portfolios, until it is reads and looks fantastic; but, what, good is that without, like-minded professionals having the opportunity to look in, and review your profile, and read your updates on a regular basis?
So the million-dollar question…how do I get my first connection? Easy, research your work and academic background to date. For under-graduates, this means starting with your degree, search for peers on your course, and for colleagues who teach you. If you are stuck on names, search under University name and/or course name, this will widen your search, and help remind you just how many professionals you are, connected, to. For many students, extra-curricular activities are a large part of the student experience, so as well as connecting with others, and don’t forget to start following interest groups, as this will help introduce you to a larger professional audience, and before you know it, you will be receiving connection requests. See, how easy is networking, and you thought networking was not for you.
Get in the habit of searching your current employer, to identify colleagues you work with, and then connect. You can then work backwards through your employment history and start identifying connections. Remember most companies can, be followed on LinkedIn, this will help grow your networks, and you will be, and kept up with news and opportunities.
The students I work with are usually seeking a wide range of placement and work based learning experiences during their 3-4 years of study at University. For some, getting into a sector/profession can initially feel difficult, and for some, impossible. So through my 1-2-1 sessions, we use LinkedIn to research companies, and one of my favour tips is to intern search, ie. search under ‘Top 20 textiles interns’ or ‘Top 20 media interns’, this will produce a list of intern profiles, that you can view, and will help a student see where they have interned, what their employment history has involved, and the types of skills they have gained/developed. In addition, it helps to see how other professionals within industry showcase and promote themselves through their profiles.
So, this is where we take our networking up a notch, this is where we, transform ourselves into bold and confident networkers, use your growing network to introduce you to new connections, to enable you to connect and network with them long-term. Go on, be bold, and try it.
Top tip, when you are sending out connection requests, take time to personalise your requests, make the person you are connecting with feel special, and wherever possible introduce yourself, and if you have previously met them through a talk, event, workshop, business development – mention the when, where and how’s.
As I work with so many under-graduates, and I am pleased to say, connected with so many as well, receiving updates when they have connected with others brings a huge smile to my face, and I feel that I have done my job well, building their confidence, and seeing them grow into LinkedIn superstars.
Kirstin on Fullback and Friends | I have set myself the challenge of writing six themed blogs, and my chosen theme is LinkedIn. Now I am the first to hold my hand up and admit that technology is not my greatest strength, and yes, I do not mind admitting that I am a what is known as a ‘technophobe’, but with regards to LinkedIn, I can safely say I am a massive fan. I love LinkedIn.
This blog is the first of six, and I hope, will provide me with a platform to introduce my professional background and experience in using LinkedIn.
So, here are the facts & figures…
My profile link | https://uk.linkedin.com/in/kirstin-burke-b4b54317
My connections | 1,532
Account | Basic
Profile Strength | nearly, just nearly an ‘All Star’
Favourite LinkedIn tool | opportunity to showcase the creative you – portfolio of work
People I am proud to be, connected, too…
Far too many to mention, but two professionals I am inspired by and enjoy following their professional successes are Lisa TSE (MBE) and Laura Kent (Manchester School of Art, 2015 Textiles in Practice Graduate). Why? Lisa studied, BA Business at Manchester Metropolitan University (1996 – 2000), which is where our professional connection began. Lisa graduated, working for family business, Sweet Mandarin (Manchester). Since 2004, Lisa’s business role is as CEO – Sweet Mandarin, 2012 – operates a Sweet Mandarin sauce manufacturing business (Manchester), & co-author of two cook books. Yep, I did warn you, inspirational.
Laura Kent is a creative professional, that, I am so proud to have connected with whilst studying at the Manchester School of Art (2012 – 2015), and was one of my first Art School students who engaged with me as a placement & work based learning mentor, when I set up my service delivery two+ years ago. When I introduced Laura to LinkedIn, she got it immediately, a professional platform to showcase her creative achievements, follow and connect with like-minded creatives in the industry, update her profile with all of her amazing internships, bursaries, awards, volunteering – and, Laura grabbed every opportunity available to her (& continues to do so). I know that Laura’s has an amazing future ahead of her, and as with Lisa Tse, I will be there in the background, proudly cheering Laura on.
A little bit about me, I have 20+ years’ experience working within Higher Education, areas of expertise are placement & work based learning mentoring and business development, event management and networking. Sector knowledge includes Architecture; Creative; Third Sector and Business. I am a ‘business geek’, I love working with industry professionals, following business trends, and introducing meaningful opportunities to our students at the Manchester School of Art, Manchester School of Architecture and Manchester Metropolitan University. As a mentor, I support under-graduates with all aspects of their recruitment and selection process when organising placement & work based learning, help them tailor personalised job searches, and provide 1-2-1 support. In addition, during 2015/2016 I have designed and delivered under-graduate LinkedIn Masterclasses; created/manage multiple LinkedIn Placement & Work Based Learning – Course Groups; & my team promotes #LinkedInThursdays on our Facebook Group.
So finally, how do I use LinkedIn? LinkedIn is in the background of all of my work, as soon as I log-on to my computer, I sign into LinkedIn as well. All of the groups I manage, are fed and checked daily, I respond to in-box messages, review invite requests, check connection updates ie. work anniversaries, new job updates etc, and regularly check newsfeed. In addition, I use LinkedIn at my 1-2-1 sessions, reviewing student profiles, showing them how to search for companies, employees, and job opportunities to support their job searches. &, as my job involves a lot of business development/networking, I keep a business card drop on my desk, to make sure that I follow up on LinkedIn after business meetings/events etc.
Do you enjoy using LinkedIn as much as me? Do you find it is supportive to your work, and helps showcase all of your professional achievements and successes? If yes, I look forward to sharing, my next blog post with you next week.
Kirstin on Fullback and Friends | Why I love my job, is that I have the opportunity to work with so many diverse, and inspiring creatives. My job is all about advising, guiding and sign-posting students/graduates and to support them personalise their job searches, and that could involve helping them source work experience, internships to introduce them to the creative sector, or to help them find their first ‘grown-up’ entry level job or graduate scheme.
I am a great believer in when you commit to your job search to set staggered goals, and the reason for this is that when it comes to job searches, we tend to focus on the end result, getting a job offer, and that can be extremely overwhelming. Plus, experiencing the highs and lows is an important part of the job seekers journey. Get to know what you enjoy, what opportunities are available within the industry of your choice, identify the hidden jobs, that no one else has found. & here is the important bit, find out what your skill-set is. Know what career you want to pursue, but don’t yet have the skills/experience? Start getting ‘taster experiences’ on your CV. Think big, go exploring with your job search and the experiences you pursue.
Kirstin on Fullback and Friends | All of these female creative entrepreneurs had to build their CVs and portfolios before they were able to achieve the accolades of being recognised as successful entrepreneurs. That is why interning, work experience and graduate schemes are so important at the early stages of your career. Not only do these experiences help you understand what you enjoy doing, as well as identifying what you are good at and what is your skillset.
Plus all of these types of experiences support your networking system as well. Remember many people that you work with at the early stages of your career, become long term professional contacts.
Kirstin on Fullback and Friends | Although we can never fully know what types of questions will be asked at an interview, or the interview style format, it is true when people say you can be prepared for an interview, and also have an understanding of what to expect. The success to being prepared for an interview is all down to investing quality research time in to the recruitment and selection process.
My advice is to start your research as soon as you see an opportunity and commit to the application process, and don’t worry about having too much information. You will not be using it all at the online application/CV & covering letter stage, instead, you will be using your research at application, telephone interview, assessment centre, interview, and presentation stages. Applying for jobs can feel like a full-time investment, and for many pro-active job seekers, we do not have the luxury of that amount of time, due to working full-time/part-time, volunteering, study, family commitments and extra-curricular activities. So, the more research you do at the beginning, will pay-off long-term, especially if your telephone interview, assessment centre/interview date, only gives you 24 or 48 hours time to prepare.
Prospective employers love to see that you have taken the time to research them, and that your answers clearly reflect that. Plus, through your research, you get to find a connection with the employer, it could be a creative, ethical, business related connection that informs the employer that you are serious about working for them. These 8 tips will make starting your research, a simple process, and it will generate great results for you.