60 Second Video and Customer Relationship Builder Challenge
What is the #1 thing I’ve learned from 18 years in business?
Many of you will be in transition. Transition in your business or transition in your life. Maybe you want to start a business but it feels like this is so the wrong time. The odds are stacked against you. Maybe you’ve just started a business … and well, you’re thinking “it’s scary times”; “it’s hard right now. You’re laying in bed with the cogs whirring. More so if your existing business has taken a hit. I agree it feels that way right now. I’ve had my fair share of sleepless nights. There’s no magic bullet here and I don’t believe a few motivational words will make it easier for people. I do want to tell you a story that may help though. I want to offer a challenge. I’ve told people this story more than once recently and I want to tell it in more detail, in my next challenge.
I started my business on the 3rd September 2001 …. and 8 days later 911 hit. I remember I was sitting on a train coming back from an exhibition. I remember looking around and seeing everyone, yes everyone, getting their phones out, firing up laptops, swearing, trying to get the news. I remember sitting there thinking “oh wow …” (not the exact words, I swore too) “… this is so the wrong time to start a business. It’s going to change everything”. I’d given up a successful 9-5 job. I’d given up the security. I’d given up the identity it gave me. I’d taken a leap of faith and 8 days later it felt like such a bad decision. It reminds me of right now.
It’s hard. It was hard …. but here’s the thing, it didn’t stop me. For years I have even been trying to recapture the essence of year one. It was an amazing year. The best, believe it or not. The crash of 2008 was exactly the same. Prophets of doom everywhere but amazing came off the back of that too. It took me many years later to realise why they were amazing years. What was the difference?
I came to learn that ‘Intimacy’ was the difference. Hence the subject of the challenge. In those years I was more intimate with my business. More intimate with what I wanted. I had more clarity. I was more intimate with my clients. I had to be. Over the years I have definitely forgotten this at times. The years I forgot it, were the years that I really struggled. The years that hurt. It’s a cliche but many parts of business are all about relationships. Customers, teams, the impact on your family … and more. That’s why I believe that intimacy is the #1 thing, the #1 most important thing, I’ve learned in 18 years of business.
I want to share with you why I think it’s so important … and how it impacts relationships and revenue. Share with you what I’ve learned … and continue to learn. I want to share the things that have kept me going for the 18 years, through good times and bad. I believe “success unshared is failure”. Not my quote, a quote from John Paul Dejoria. So, I’m running a FREE 5-day challenge for existing business owners who want to grow and learn. A challenge also for people in a job who want to start a business …
The things I’ll talk about in the challenge are built from e-commerce and business best practice so the challenge would be great for people who have just set up an online store … and don’t know the next step. This isn’t a wishy-washy, huggy-huggy challenge. It’s an action challenge. I’m going to use video as a tool for learning. I’m going to show you the ‘5 Must Have Intimacy Building Videos’ that your business or e-commerce store needs right now. PLUS I’m going to get you to create one of the videos …
… even if,
You don’t have enough time in the day – I’ll reveal what I’ve learned about setting up your day to achieve 3 times more in it … and why the video shouldn’t be any longer than 60 seconds anyway. 60 seconds too long? Ok, how about I show you what I’ve learned to make it 15 seconds. Someone called me a “Time Finding Expert” recently. I loved the idea
You hate speaking in front of people – I’ve learned about a free tool that means you don’t have to show your face on camera. In the challenge I’ll reveal what it is
You have no customers yet – I left my 9-5, in 2001, with no customers on day one, a 3 month ‘Get Stuffed Fund’ and £500 in my pocket. Like I said it was the best year ever
The goal of the challenge?
I want to get you talking about your business or potential business … and making offers to customers. I want you to be more intimate with it. I want to show you what I’ve learned and get you to join me as I learn more and grow myself. I understand the power of challenges. I launched my first ever challenge in 2009 and called it ‘The 153 Mile Challenge’. I was walking/running 18,500 miles, the equivalent of ‘around the world’ (you did read that right) … and all I asked people to do was join me for 153 miles. Maybe this challenge should be called ‘The 5 Videos Challenge’; ‘The 101 Offers Challenge’? Let’s see together. Join me.
Why ‘talking about your business’?
Talking is one of the four ‘Key Stages of Intimacy’. In the challenge I’ll reveal more but it’s an essential step in customer relationships.
The four ‘Key Stages of Intimacy’ … and how they work in business, copywriting and customer value journeys
How to work out ‘What’s Important?’ for you … and your customers. PLUS I’ll show you how to get more clarity with a simple exercise I have used for over 18 years
The ‘5 Must Have Intimacy Building Videos’ I have learned you need in your business or e-commerce store
How I learned to create 15 second videos or presentations … and how this fits with making offers
… and more
What do you need to do before?
Nothing. Just sign up for the challenge now. When it starts all we ask is that you come with a positive attitude. This is much more important than the knowledge or skills that you have.
Prove It – Don’t just take my word for it, here’s some testimonials:
► “O.m.g bin off this wk and applied for 3 jobs. All offered an interview and 1 got my C.V. from Indeed and asked me to go for interview when I never applied. Thanks 4 ur help” [sic] (by text to Mark)
► Co-Coaching – “Kirstin was absolutely brilliant when helping me secure my placement, completed in my third year as part of my University course. She helped and supported me through every stage of the application process, from the CV writing, through the assessment centre and with the final interview. I cannot recommend or thank her enough for all she did to prepare me fully for each stage of the application process” (from Kirstin’s LinkedIn Profile)
► “Whatever the problem, day or time (be it 7am or midnight), I know that I am always welcomed with any questions that I may have. His teaching styles are creative, enjoyable and valuable. He is very honest with his opinion and gets straight to the point. Mark’s kindness and helpfulness constantly makes me smile, and sets me up for a day full of motivation, even on some of my more challenging days. MB is clearly very knowledgeable; be it about web design, professional online presence or even Disney princesses. I feel as though I can really be myself and talk about any problems that I feel relevant; Mark will always help, however possible”
Projects, Mentorships and Challenges
► “One of the most worthwhile experiences I have ever had”
► “The 153 Mile Challenge – a brilliant, simple and accessible idea which we wanted to adopt for a (large scale) youth based project up in the Lancaster area” (Guy Christiansen, Creative Learning Director at The Dukes Theatre in Lancaster)
► “The Pirates of St Cleopas enjoyed the whole journey of ‘the adventure starts’. The simplicity of taking a theme from a story book and bringing it to life over a 3 month period was genius! It allowed the children to explore, experience and share! The training was so valuable to the project, it inspired staff, re-energised our outlook in provision, and most importantly allowed us to re-visit the aims of our play provision. The project allowed parents and families to get involved…. Dig out photo’s, share treasured memories with their children and collect items. Although it was initially to engage children, it very much engaged the families of the children involved. Many thanks to Mark for all your support, a treasured project :-)”
Guided Learning and On-Site Training
► “I was worried that I would not understand everything. The time passed very quickly because Mark made the whole talk so easy and enjoyable to understand. I am so pleased I attended this event”
► “Previous Safeguarding courses/presentations were very dry, legalistic and boring. [This event resulted in me understanding] that Safeguarding is part of a normal conversation and person-to-person relationship. I’m less worried about Safeguarding, more confident and happier. I would recommend this event as it takes the fear out of Safeguarding”
► “I thought it would be PowerPoint presentations and reading through handouts. [I now have] a much better understanding of how to deal with Safeguarding issues. Don’t be scared of safeguarding. I would recommend this event because the delivery was fun, challenging and informative”
► “Thanks to @lcvsuw for a great course this morning! Special thanks to @SilentFullback for the wealth of knowledge. #liverpool #safeguarding” (by Twitter to Mark)
► “Mark was honest, knowledgeable and concise. I feel confident knowing how to move forward”
► “Important, Easy Access and Enjoyable”
► “Interesting, Real, Detailed, Helpful and Relaxed”
► “Love the more casual, non-classroom approach”
► “Fun, Good Pace and Relaxing”
► “Really good interaction between attendees. Fun and Enjoyable”
► “Enjoyed the Course. Online training a new way of learning. Really easy and enjoyable”
► “Group discussions were very beneficial. Internet sources were informational. Overall: AMAZING AND KNOWLEDGABLE!” [sic]
► “I thoroughly enjoyed this course. The group discussions were really useful. The content was very good. I would do more courses online”
► “The tutor was excellent, making us use our brains. He didn’t talk down to us”
► “Very friendly tutor”
► “The training was in a relaxed atmosphere and the emphasis on it being a team responsibility was refreshing and enabling”
► “The warm up was gentle and good. The questions were focused but straight forward”
► “Course is fun, knowledgable and transferable”
► “Mark was a great trainer/co-ordinator/leader and it was an enjoyable 2 days”
Mark Bryce (Personal)
► “I have always found you to be constructive, diplomatic, focussed, committed and above everything else honest beyond reproach (which personally I feel is your strongest asset)”
► “[…] this quality emanates from Mark’s own self efficacy, his ability to empathise, his positive self esteem and self worth. He approaches difficult tasks with tenacity, viewing them as challenges rather than threats. Mark excels in communication skills, having the ability to communicate at all levels. He is able to assess situations quickly and adapt his mode of communication to fit the circumstances”
► “[…] Mark B. You are one of the most supportive level headed kind hearted people I have met, And I am so glad we have managed to have chats where you always seem to help me rethink.”
Join the Challenge
So, you’ve read this far. Thank you. You’re obviously interested so please click the following link, connect with me and let’s start the challenge, together, on 20th July 2020.