Why Employers Don’t Care About Your Cover Letter (and How to Change That)

Kirstin on Fullback and Friends: It is so important to get the balance right when writing cover letters, and here is some useful advice to help.  When I am providing -guidance or 1-2-1 application support, I try and get the applicant to see a CV and cover letter as two separate parts of the applications process.  A CV is all about you, highlighting your achievements skills and academic/work history – it is is your marketing tool to promote your personal brand.  The cover letter is an opportunity to prove to an employer that you have invested time in researching them, to find out what they do well, what type of  work culture they offer, who are their clients, what are their company values (& do they match yours?), do they have a CSR (corporate social responsibility).  Researching a company can go a long, long way when it comes to writing a cover letter.  Even think about creating a SWOT analysis, it may come in very useful at an interview.   https://www.themuse.com/advice/why-employers-dont-care-about-your-cover-letter-and-how-to-change-that